Practical writing on positioning, content, and personal brand for CEOs and founders — based on real client work, not recycled advice.
An analysis of 7,044 posts from the 51 most influential Czech CEOs reveals a clear gap between what gets posted most and what actually performs.
LinkedIn's March 2026 filter penalizes unedited AI content at the exact moment Gartner reports that 98% of AI investments aren't delivering promised value. That's not a coincidence.
Most CEOs know they should be active on LinkedIn. Most quit within three weeks. Here's why — and what to do differently.